emotional value through design
  • Barbara Leonard

    Barbara Leonard

    Chief Operating Officer

    As Chief Operating Officer of MICHELGROUP, Barbara Leonard leads Strategy, Marketing, and contributes to the Operational Effectiveness of the firm. In addition, she is responsible for cultivating client relationships ensuring that the firm’s clients are served best and benefit from the innovation and talents of MICHELGROUP.

    Barbara’s primary strength is developing communications and consensus with clients throughout the project process. She has collaborated with clients in developing positioning and vision strategies, benchmark research studies as well as consulting on marketing and communication strategies. Additionally, she keeps her finger on the pulse of the international market with a focus on the changing consumer behaviours and developing trends in the North American and European Urban environments as well as the international marketplace. Representing the firm at international conferences and events, Barbara has participated as a panel speaker at the World Retail Conference in Berlin presenting “Innovation – new trends and growth across global retail markets”.

    Throughout her career, Barbara has built strong client relationships with international clients such as Beymen in Istanbul; Kalasatama Centre in Helsinki; “The Circle” at Zurich Airport; El Corte Ingles in Madrid, Abercrombie and Fitch; Shinsegae in Seoul, Korea; and Parkson in Kuala Lumpur Malaysia.

    While working at Hillier Architects, Barbara had been a member of the Dallas Chamber of Commerce Sustainable Architecture Committee and the Greenspace Committee. In collaboration with her colleague Frank Sherman (US Green Building Council Board of Directors Member and Leadership Task Force Co-Chair), she conducted LEED Design presentations and seminars to corporations and municipal organizations.