Serrano
Location
Madrid, Spain
Client
El Corte Inglès S.A.
Project
Flagship Store
Project Data
Retail
Gastonomy
Project Status
Completed
Our Services
Architecture
Interior Design
Michelgroup provided Architecture and Interior Design for the exterior façade and the interior to create the 3,800 square meter international Men’s Fashion Store in Madrid.
“Serrano 52 MAN” is a multi-label concept that exclusively addresses the world of the man with 3,000 square meters dedicated to Men’s Fashion & Accessories and 800 square meters dedicated to food concepts.
The design concept harmonizes seven unique floors enveloped in one unified artistic expression that echoes the Spanish artistic and architectural identity. This boutique-environment mixes design lifestyle statements ranging from progressive to traditional. The environment is welcoming and offers a high level of customer service with personal shopping, tailoring, and boutique experience.
