de Bijenkorf Amsterdam Flagship
De Bijenkorf commissioned MICHELGROUP to provide flagship master planning, architectural and interior design for the repositioning and renovation of the Amsterdam Flagship ground floor consisting of 1,900 square meters including the addition of a new luxury gallery introducing global brand shops for Louis Vuitton, Burberry, Gucci, Hermes and Fendi.
The renovation of the ground floor includes the new leather goods, accessories, and jewelry departments. The multi-brand leather goods department bridge brands include Marc by Marc Jacobs, Stella McCartney, Viktor & Rolf, Furla, and Longchamp. The accessories department has a complete fashion accessory offering and includes the Chanel sunglass shop-in-shop. The jewelry department includes Swarovski, Swatch, Thomas Sabo, and Fossil shop-in-shops.